What this project demonstrates

This portfolio shows how a sales-focused pharmaceutical website can separate audiences, present approved information, qualify procurement enquiries and make content ownership visible.

Conversational MCP tools support SEO analysis, drafting, WordPress actions and accountable approval. Human reviewers remain responsible for publication and any legal, medical or regulatory assessment.

Design principles

  • People-first UK content
  • Clear audience and page purpose
  • Evidence, authorship and review dates
  • Accessible, mobile-friendly presentation
  • Useful calls to action without unsupported claims

The Four-Part Framework

Visualisation

Use layout, imagery, tables and diagrams to make information easier to understand.

Verbalisation

Use accurate UK-English wording suited to professional, procurement or public audiences.

Commercialisation

Support legitimate supplier evaluation and qualified enquiries without misleading promotion.

Contextualisation

Connect every page to audience, intent, UK context, evidence and the correct next step.

Portfolio prototype: This website uses fictional demonstration data. It does not offer real medicines, medical advice, patient services or evidence of pharmaceutical licensing.